Fashion industry is very complex. There are no standard fashion companies. They apparel, shoes, home textiles and accessories in the market to work come from a wide spectrum of enterprises.
Industry, retailers, design and source companies to sell its manufacturing facilities and other companies that outsource production to maintain control over parts of the production process, with companies like the variety of companies is made.
In addition, companies often work in high fashion segment faces a different kind of pressure as the object of fashion accessories than working with people.
The most complex of all these aspects combine to make the industry a fashion industry. Yet, of course different issues can be identified as common in the industry.
. Consumers have the power to
. Supply chain is complex
. Product launch and delivery takes
. Companies should be able to manage a product mix
. Inventory control is important for maintenance
. Impact on the fashion industry's latest technology
. Fashion design copyright issues
Consumers have more power
Today, buyers have more purchasing power then ever before and less tolerant due to increased pressure are lifestyle today.
They are more aware of environmental and human rights issues and is demanding better quality. He and a large variety of options available to them and demand more frequent changes. In addition, they also correctly size your favorite color combination in the same store and clothing accessories, sets of matching the immediate availability is expected.
In terms of satisfying consumer needs, retailers are first in line, but for all companies in the supply chain needs of our customers expectations and are driven by the expected condition. Production to final sale to the design, supply chain members to check all stores stocked with the right requirements need to purchase to when the consumer needs!
Companies are quick to respond to the needs of the consumer that the increasingly global competition and rising material and operating costs to remain profitable in the environment.
Supply chains are complex
Fashion industry is different from the global supply chain and logistics complex. Labor and transportation costs often determine where production takes place and the outsourcing of all or part of production is common. Throughout the industry for companies to deal with the problems of global sourcing and regularly evaluate their outsourcing strategy is needed.
Production work is often in many places, which may also be located in different countries is over. The establishment of cutting, sewing sub, and transportation, and synchronization with the supply of raw materials, a very difficult process.
Product launch and delivery takes
While many yarn or fabric selection, garment development, including specification and sample pre-production step, work through the industry for a long time to launch a new product to market takes time.
Both the complex nature of supply chain and global nature of manufacturing industry's long lead times to add. Long-term and long lead times to market changes in the system to immediately respond to the needs of customers does not correlate with the need.
Ever-changing nature of the industry driven by seasonal trends and indicated that product life cycles are too short. Cyclical demand can continue forward to where life cycle, there are often small changes to the design and color combination or size may vary. Manage the large number of styles and stock keeping units, the logistics of maintaining a hard practice.
Companies must manage a product mix
Besides the long lead time, fashion design and new product manufacturers to constantly "in the interest of retailers to maintain growth and consumer sales growth lines are emphasized. Producers said that in order the speed, flexibility and quickness to keep raised changing demands of customers, which is faster than ever satisfied, it do justice to them or such kinds of products to come out with is challenging. Gone are the days when consumers are worn correctly set the fashion trend direction. Currently, many styles are available, and with increasing globalization, consumers view the latest fashion news through the media device can.
Hosiery and medium-priced high street brands of fashion products, often through the basic underwear exclusive high fashion brands, from change. Brand awareness and brand loyalty management position in the market to maintain a serious job. Repeating the original products at the margins, so neither the retailer nor the manufacturer can not ever being out of stock.
Moving to high-end fashion sector, increase profits and reduce the volume of sales, but an ever changing range of options for consumers seeking companies forced to produce several collections a year.
Many companies mix of products based on repetitive lines and the collection was arranged to put in efforts to overcome the challenge, and the area is a requirement for various sections of our product range and arranged in an appropriate way. From design to demand planning, sourcing, manufacturing, distribution and sales, demand for different product areas to separate the companies need to perform well should be tackled.
Companies they are targeting the market sector needs clarity about, and they way their business is direct.
Inventory control management is important
Companies in all industries to try to keep a minimum inventory levels. Fashion industry needs to maintain control inventory levels in the poorly because of short product life cycles. In this industry, there is only one solution selling merchandise.
Collection of brands to operate, set the floor should be in retail stores when these products are presented otherwise missed the opportunity to sell goods and a higher risk of obsolescence risks.
Products are often in demand, it is important that retailers and suppliers do not undergo stockouts. The market share it does not possess the same level of brand loyalty, and customers well, the brand Bralao the color and size they required when they need to buy stocks is not immediately available can be attracted.
For all companies, at the level required to balance the inventory to meet demand for action, to ensure that they are left out to do with obsolete inventory, while a major problem.
Technical effect on the latest fashion industry
Recently, the Burton Amp jacket, what the "world's first and only wearable electronic jacket with an integrated Apple iPod" as shown was introduced.
Some fashion experts clothing accessories will change soon according to your gadget. Today, the very fabric of new technologies and apparels that you can not judge whether you are wearing technology or technologies are involved with what you wear?
Also, the electronics to the point where we are now much reduced in size to keep the items will need to organize them. Therefore, the fashion industry today is facing new challenges: "intelligent textiles", "smart fabrics", "I wear" and "fashion engineering" and only a few of the trends that the entire fashion industry to change over the next decade are.
Nowadays, many new materials and technology, textiles and accessories, while they are still too expensive or for other applications are applied to primitive. A wide variety of electronic devices already in the fabric can be made and it will increase. Solar energy, electrical, thermal and mechanical methods use - the new clothes are already offering power generation is being developed.
The combination of high technology in the clothing industry, such as advanced communications or surveillance systems or new applications for the development of the new material, just begun but already the region to the branch has moved into a vast expanse. Health and safety sector, especially for applications, for example, monitor extern already today, with the fabric systems are present in large quantities.
Within the next few years, we have clothing with the latest technology will see a lot more new applications. Therefore, sought to make the most fashionable wear fashion designers and engineers to design a number of challenges.
Fashion design copyright issues
Fashion apparel is a multi-billion dollar business that no national boundaries is due to their global survival. Designers, retailers and consumers decide to international fashion trends, according to their statement. In the past decade, especially designers of consumer awareness has been raised dramatically. Magazines and newspapers as part of their national news coverage to cover the fashion industry, designer of the dynamic world focusing on creative expression.
Common man is aware of many names and faces of fashion models and designers for those models. Currently several TV channels and feature films including the fashion industry. Now designers and consumers can identify different types of design.
Today, many designers, street fashion, celebrities, old-style and find inspiration from the work of other designers. Although there products and the latest printing and computer technology and apparels for the presence of regional or traditional designs because of the easy access around the world because of the potential duplication of designs, it can be easily ignored. It was really a challenge to deal with this issue globally, act.
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Mika: there is always pressure
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